Ways in Which Artificial Intelligence is Changing the World of Business

Artificial Intelligence ⯀  

In the modern world, the advancement in technology has made process-based applications more sophisticated. Developments in AI make it possible for businesses to predict the future and plan. Therefore, if you are in the world of business, you have to incorporate AI. 

In this article, you will get to learn how AI is revolutionizing the future of business.

1. Customer service

Every business should know the importance of customer service and how it can affect the business. Clients do not like waiting in line before they get transferred to the expert they need. For your business to make more profit, you have to make all your clients happy and content. Incorporation of AI into your business ensures that customer data is read and analyzed at the start point and answers provided instantly. Giving your clients instant and effective responses keeps them happy and will want to come back for more of your products or services. If you deal with consumer product goods, you can be able to make quick deliveries due to the fact you have instant response. 

2. Information technology and security

There are cybersecurity products and services offered by Cylance that prevents potential threats and malware instead of just detecting them. Information in business is crucial. Therefore, you have to invest heavily in software that will help you keep all your information safe. 

3. Artificial Intelligence for marketing

Managing marketing budgets is an involving task that usually costs many businesses a lot of money. The good thing is that AI solutions can be used by businesses with a tight budget. You can decide to entrust all your marketing campaigns to AI-powered platforms like Acquisio, which manages all your marketing operations across different channels like Facebook and Instagram. These AI-powered platforms analyze all the performance of your advertising and offer different suggestions on how to make improvements.

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4. Using AI for competitive intelligence

The moment your competitor releases hundreds of gigabytes of updates every day, it becomes very hard for your business to keep up. It is essential for you to know your competitors well so that you can easily react to marketing trends and stay competitive. Crayon is an AI-powered tool that analyzes your competitors. It can track your competitors using various channels like social media, website and web applications. Therefore, in case of any price changes, you immediately get a notification and act on it. Another advantage of AI is that it can notify you about your competitors’ product gaps, strengths and weakness which can enable you to make changes to your business strategies. 

5. Intelligent CRM

CRM systems are made to compile information about all your clients across all platforms like email, social media and phone. Therefore, your sales force can be able to manage all interactions with the current and prospective customers easily. CRM applications can record all the sentiments of your clients so that you can be able to understand all the needs of your clients and be in a position to satisfy all of them. 

6. Automation has been made possible

For most businesses, AI is a game changer. Think of it this way; robots are used to answer questions and perform intel tasks. The good thing about automating most things in your business is that you increase the level of productivity and efficiency. It is difficult for a machine to make the same errors human beings make.


Where does AI lead us into the world of business? A lot of things are transforming. If you make use of AI wisely, you can end up saving time and resources. As a result, you will invest more time and resources on more important things that can grow your business into a big organization. AI is the way to go and all the people in business should give it a shot.

By  33rd Square
Kevin Faber is the CEO of Silver Summit Capital. He graduated from UC Davis with a B.A. in Business/Managerial Economics. In his free time, Kevin is usually watching basketball or kicking back and reading a good book.